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How Oakland Got Animals Out of Ringling (TWICE)


100 years ago, after learning about the inherent abuses perpetrated against animals forced to perform in circuses, Oakland’s most iconic figure, Jack London — author and social activist — wrote “I have a strong stomach and a hard head, but what turns my head and makes my gorge rise is the cold-blooded, conscious deliberate cruelty and torment that is manifest behind ninety-nine of every hundred trained-animal turns. Cruelty as a fine art, has attained its perfect flower in the trained-animal world.”

London called upon the public to “inform themselves” of the “inevitable and eternal cruelty” inherent in animal acts and urged them to walk out during animal performances. Though he died soon after, his words inspired a Jack London Club comprised of one million members who distributed literature outside of circuses, wrote to the press and circus management, and indeed walked out of the circus during the animal acts.

It worked.

In 1925, Charles Ringling was quoted as saying, “There has been enough criticism by the public of wild-animal acts to warrant us in withdrawing them, as a quite common impression is prevalent that tigers, lions, etc. are taught by very rough methods, and that it is cruel to force them through their stunts.” Ringling announced that it had “discarded” animal acts “for all time.” Sadly, after five years, they resumed the use of animals in their circuses to provide cheap entertainment to the public during the Depression.

100 years later, at the end of 2014, an ordinance to ban the use of bullhooks on elephants was brought before the Oakland City Council. Bullhooks are sharp weapons used to hurt and intimidate elephants to force them to perform unnatural acts for the amusement of humans. Despite the money Feld Entertainment, the owner of Ringling Bros. Circus, spent to fight this ban, over 100 compassionate citizens showed up to speak on behalf of elephants, and shortly after midnight, the ban passed.

“This is the right thing to do. It’s just that simple,” said Councilmember, then Mayor-Elect (now Mayor) Libby Schaaf.

“I don’t need to have an elephant stand on one leg to see how cute he looks….I don’t learn about the elephants over at the circus while I’m sitting there entertained.” said Councilmember Noel Gallo.

“We’re not going to look the other way when it comes to torturing animals. We shouldn’t be teaching the young folks in our city that it’s okay to harm animals for our enjoyment. That is just unacceptable,” said Councilman Dan Kalb.

And in her last city council meeting as Mayor, Jean Quan presciently stated, “I am certain that the day will come when we will see a ban on elephants being used in circuses altogether.”

Three months later, in March of 2015, Ringling announced it would be removing elephants from their circuses. Without being able to use pain, fear, and intimidation to train elephants, they wouldn’t be able to force large, intelligent, autonomous beings to act in ways that are anathema to their very nature.

As cities and counties across the United States began drafting legislation similar to that which passed in Oakland (and first in Oakland’s inspiration, Los Angeles), Ringling recognized how expensive it would be to fight in local jurisdictions across the nation.

A year later, Ringling announced they were closing — for good, and indeed May 2017 saw their last performance. A victory for compassionate people everywhere, but really…a victory for animals.

This is one very powerful example of how local politics matter. Often, laws passed at the local level inspire similar laws at the state or even federal level, but here they acted as a microcosm reflecting a greater public perspective: that animal abuse is unacceptable even when shrouded in tradition and masked by spectacle.

Of course, years of protests and leafletting by activists outside of circuses contributed to Ringling’s demise and to the public’s growing distaste for circuses with animals. As did undercover footage obtained by organizations to prove with video the abuses that take place behind closed doors. As did education, as did litigation. But in the end, it was the decision of local city council members and the activists working with local legislators that led to the closing of a 150-year animal-abusing institution. That’s the power of local political action.

On the heels of this victory, I’m excited to present the Compassion in Action conference in August: a full day of presentations and workshops focused on framing your compassionate values, communicating your compassionate values, and acting on those values in effective and powerful ways — socially, politically, and personally.

I hope you can join me and dozens of like-minded individuals to help you put your values to work. The animals are waiting for us, and we have many more stories like this one to create and tell.

  • Vegan Fixation

    Thank you for this share.

    As a child growing up, you see animals do what they do at the circus and thinks it’s all fun, however behind closed doors there is more that meets the eye. This story you shared was definitely worth the read!

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